This global gathering of Medical Device Manufacturers is attended by 10 000 stakeholders and Pavlo was invited to present a keynote for the Procurement discussion, which he titled: Why a great product doesn’t make a great business, and why a great business is the best route to market for a great product.

In bi-annual sessions Pavlo addresses the real issues affecting growth-minded EO members in their established businesses.

A six-week cycle of presentations to a network of UK based chairpeople on a different topic of leadership in business each meeting.