This global gathering of Medical Device Manufacturers is attended by 10 000 stakeholders and Pavlo was invited to present a keynote for the Procurement discussion, which he titled: Why a great product doesn’t make a great business, and why a great business is the best route to market for a great product.
Based on direct feedback from guests who had registered, Pavlo built this presentation to address global challenges in product-based businesses, and dealt with specific issues with broad relevance to the audience.