INSIGHTS FROM THE FIELD
Why Pavlo?
Pavlo Phitidis is a business builder, keynote speaker, author, media voice, and founder of Aurik. Over 30 years, he’s started, scaled, and sold 12 companies across multiple industries and continents. Through 4,000+ business engagements and 68 M&A transactions, Pavlo has helped other business owners do the same—faster, smarter, and with greater confidence.
Mindset & Motivation
With 30 years in martial arts and 15 years studying Jungian psychology, Pavlo brings a deep understanding of the habits, beliefs, and behaviours that shape successful leadership. His ability to decode the growth mindset required to scale a business resonates with business owners who know the internal journey matters just as much as the external one.
Operator & Investor Experience
Pavlo has built, scaled, and exited 12 businesses, turned around two others, and succeeded in a multi-generational family business. His M&A experience spans 68 completed transactions. As an MBA-level corporate finance examiner and active investor, he combines operational insight with financial rigour to help owners structure businesses that grow, scale, and sell.
Content Mastery & Market Pulse
With over 2,000 business radio shows and hundreds of keynotes delivered globally, Pavlo knows how to translate complex growth strategies into engaging, relatable stories. As the host of the Business Builders podcast and a contributor to platforms like The Money Show and BBC, he stays plugged into real-time trends across industries and economies.