The right data = The right insights = The right decisions
This Week@Work, understand the data that drives your customersā behaviour, as it impacts on every aspect of your business.
Author: Pippa Rowles
Broad brushstrokes or laser pointer
This Week@Work when marketing your offering, it’s tempting to go big, and create a catch-all campaign, to see what works and then do more of that. It’s expensive, and usually ineffective. The alternative is to do the tough work upfront to define who you are speaking to and how to resonate with them specifically.
Hope vs Engineered
This Week@work take full control of your future. Hope alone doesn’t work for 94,6% of companies started, that fail to sellā¦rather engineer it and become part of the 5.4%
Elite Business: Beefing up the meat in Britainās sandwich economy
In this article, originally featured inĀ Elite Business: Think of the economy like a sandwich, with the mid-tier businesses making up the meaty centre.
Get it Right from the Start
This Week@Work the reason behind your business often has very little to do with the products and services you supply, it has more to do with what makes your business work.
In a recent discussion with Nick Johnson from Berenzweig Leonard LLP, we go through this and other critical factors to consider when setting up a business. For the full discussion, click here.
Set targets your team can get behind
This Week@Work cold, dry financial targets often do little to instil purpose in your team but by translating these numbers into units of product and delivery, targets become more interesting, and more likely to inspire results.
Coach? Consultant? Advisor? Agency
This Week@Work as a business owner, who do you turn to when you need support or advice? The options are endless, best to understand who serves what role.
