Beware of White Knights and False Prophets
This Week@Work, to harness digital tools for scale, you first have to get the underlying system right, and then digitise. Failure to do so will cost you time and money.
This Week@Work, to harness digital tools for scale, you first have to get the underlying system right, and then digitise. Failure to do so will cost you time and money.

Customise your own series of messages by downloading the tool. Replicate it for each of your buyer personas.
This Week@Work, your customers are not faceless companies, they are individuals, with targets and objectives and unless your messaging addresses their specific KPIs, your marketing attempts will fall flat.
This Week@Work, you wouldn’t build a bridge without a blueprint, yet so many business owners believe they can grow sustainably without a clear purpose and plan.
Relationship selling is essential as we start our businesses, but those relationships can become a trap, limiting growth and keeping you central to the sales function.
This Week@Work hiring and firing is becoming more and more difficult, particularly firing! Finding the right fit from an employee, first time around is critical to reduce the risk of dead wood weighing down your business.
If you are the business, growth ends with you. Working IN the business caps your time, energy, and impact. Working ON it builds systems that grow beyond you to turn a job into an asset.
Expanding into new markets demands 2 things: Your boots on the ground, AND a thriving operation in your home market that runs seamlessly without you, to support the expansion.
This Week@Work don’t get trapped in the idea that your product or service distinguishes your business .As great as they may be, they are easy to imitate..
In this article, originally featured in Elite Business: Rising U.S. tariffs are set to disrupt global supply chains, tighten margins, and push inflation and interest rates higher