This Week@Work: Specialisation alone is not enough to scale, grow and secure a successful business exit.
This week at work, I met with a group of brilliant engineers who undoubtedly offer a highly specialized solution. It’s something no one else can do at this stage and they believe that is enough to drive their growth. It made me ask whether these engineers are building a business, or if they are just creating a job for themselves. The difference is profound.
Watch as I address what’s missing if all you have is a brilliant product or service.