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Tag: Business strategy

This Week@Work; Innovate or Die

Innovation creates something more for the same price, OR the same for a better price. It means you should constantly create, test, experiment, and improve what you already have….even if it works. It’s a practice and mindset and the key to unlocking the excitement your business needs to attract talent, suppliers, and customers and make it more interesting for you.

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This week@work Attitude + Actions = business trajectory

This Week@Work there are two things that will determine the future of your business.

1. Attitude – the way we see the world determines whether we see opportunities or risk, whether we embrace change or hide from it.

2. Our actions, specifically our unconscious ones, the habits that have helped us to start, build and grow our companies, may be the same habits that are now holding us back from next level growth

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This Week@Work: Date your customers

This Week@Work I’m more disillusioned than ever with digital marketing. It’s increasingly a game where you pay to play, and the only ones who seem to win are those with the deepest pockets, and the platforms themselves. What alternatives do we have to woo customers? Could the answer lie in getting to know them better?

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This Week@Work : Purpose vs Intent

This week@work I met with group of business owners who are deeply passionate about their business  and it got me thinking about the difference between purpose and intent.

As a business owner the idealism of our purpose drives us to continue to invest in our businesses day after day after day. But it’s the pragmatism of our intent that is as important if we are to leave a legacy, and to monetise those years of investment, sacrifice and risk.

Watch as I share their story to illustrate the difference between the two

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This Week@Work: Understand who you serve and how, to understand where your growth can come from.

This Week@Work I met with a large construction business who tried to smooth out their lumpy  project based revenues by developing  an out-of-the-box designer hut solution. Great idea, right? Then why hasn’t worked?

Watch as I share what went wrong and what we can learn from it about staying true to who we serve and how we serve them.

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