If you’re struggling to reach your customers, to tell them about your product or service, you’re probably focussing on the wrong issue.
First, you need to understand precisely what problem you solve… for who… and how you do that, consistently… which will enable you to figure out how best to reach them so that your message lands.
This Week@Work my meetings with long-established business owners have left me concerned about their runway to an exit.
They have spent their careers focused on operational issues to generate income to sustain the business. Only now are they realising they should have been focused on growth and capital value to secure a profitable exit. W
hat are you spending your time on?.
When you sell, what is it that you sell? Is it a product, a service, an experience that solves a problem? Or is it a relationship? In a world where we are all selling and getting sold to constantly, building a relationship will help you stand out.
This Week@Work I’ve had the honour of learning about some of the UK’s best Scale Up businesses as I’m a judge for the Business Leader Scale UP awards.
It’s clear which businesses are getting it right and what they are doing right. Watch to see what makes a business genuinely scalable.
This Week@Work a discussion around acquisitions as a strategy to accelerate growth gave me an opportunity to explore this idea in more detail.
Several types of growth make up your business growth recipe if you intend to grow revenue, profit as well as capital value that can be realised.
Accelerated growth is one of these, and has a number of elements to it but an acquisition of a business may not be the path to achieving it.
This Week@Work I might sound Dramatic but I’m Daring you to think Differently about how you Do business today.
Design your business now for the outcome you Desire, rather than being forced to Do it, when you get hit by one of the 6Ds. Watch to see what I mean.
This Week@Work I met with a business owner who is deeply frustrated because his business has outgrown the ‘chassis’ or business model that it was originally built on.
As our business’s grow, we’ll all face this, you can’t stop running the business to rebuild the chassis, we have to build while we fly.
This Week@Work, a rusty bike chain made me think of Zig Ziglar, who started out as a door-to-door salesperson.
Zig understood the art of hunting for business, something that most business owners have gotten rusty at since we started to rely on digital media to bring business to our door.
This Week@Work at a large gathering of business owners, the discussion centered on where to find growth in low or no-growth business environments.
Watch as I share three points on what you need to do, and where you need to look to find the opportunities in such circumstances, to get ahead of your competition.
This Week@Work, I facilitated a business battleplan with a room full of warriors, also known as business owners! The discussions about growth reiterated the same three big challenges to growth that I see over and over again, all over the world. Understand them, and build a battleplan to overcome them.
