Gone fishing for clients
Finding clients & customers takes time and money. To optimise your return on those let’s look at 3 strategies to land the right fish.
Tag: sales systems
This Week@Work: Marketing is not a HOW challenge, it’s a WHY, WHO, WHAT challenge
If you’re struggling to reach your customers, to tell them about your product or service, you’re probably focussing on the wrong issue.
First, you need to understand precisely what problem you solve… for who… and how you do that, consistently… which will enable you to figure out how best to reach them so that your message lands.
This Week@Work: Show up and throw up – a sure way to kill the deal
When you sell, what is it that you sell? Is it a product, a service, an experience that solves a problem? Or is it a relationship? In a world where we are all selling and getting sold to constantly, building a relationship will help you stand out.
This Week@Work: What does it mean to scale up a business?
This Week@Work I’ve had the honour of learning about some of the UK’s best Scale Up businesses as I’m a judge for the Business Leader Scale UP awards.
It’s clear which businesses are getting it right and what they are doing right. Watch to see what makes a business genuinely scalable.