Digital Marketing Made You Lazy
This Week@Work, master one strategy to unlock both income growth and capital growth
Tag: Policy support for business
Have your cake and eat it!
This Week@Work, master one strategy to unlock both income growth and capital growth
No Purpose, No Performance
This Week@Work, if your team doesn’t understand your business’s “why”, you’ll struggle to grow. Here’s how to fix it.
Disruption favours fast movers
Change disrupts the establishment opening opportunity for entrepreneurial action. Be sure to build your business to back bold brave moves.
Invest Money Like Water
This Week@Work, just like watering farmlands that are not ploughed and prepared, investing money in your business when you havenāt laid the groundwork, is going to be wasteful and fruitless.
How do you value your company?
This Week@Work: Is it generating strong and growing revenues? Is it gaining capital value? Can it do both? The answer is yes, and you need to understand the levers of valuation to ensure you can have your cake and eat it.
Beware of White Knights and False Prophets
This Week@Work, to harness digital tools for scale, you first have to get the underlying system right, and then digitise. Failure to do so will cost you time and money.
A customer is not a customer is not a customer
This Week@Work, your customers are not faceless companies, they are individuals, with targets and objectives and unless your messaging addresses their specific KPIs, your marketing attemptsĀ willĀ fallĀ flat.
Building blind
This Week@Work, you wouldnāt build a bridge without a blueprint, yet so many business owners believe they can grow sustainably without a clear purpose and plan.
Is it time to break up
Relationship selling is essential as we start our businesses, but those relationships can become a trap, limiting growth and keeping you central to the sales function.