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Tag: Market research

This Week@Work: Understand who you serve and how, to understand where your growth can come from.

This Week@Work I met with a large construction business who tried to smooth out their lumpy  project based revenues by developing  an out-of-the-box designer hut solution. Great idea, right? Then why hasn’t worked?

Watch as I share what went wrong and what we can learn from it about staying true to who we serve and how we serve them.

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