How to approach IT
This Week@Work every business knows digitization is crucial, but how do you approach it? White Knights, Off-the-Shelf or Native Solutions?
Tag: Digital Marketing
The right data = The right insights = The right decisions
This Week@Work, understand the data that drives your customers’ behaviour, as it impacts on every aspect of your business.
Broad brushstrokes or laser pointer
This Week@Work when marketing your offering, it’s tempting to go big, and create a catch-all campaign, to see what works and then do more of that. It’s expensive, and usually ineffective. The alternative is to do the tough work upfront to define who you are speaking to and how to resonate with them specifically.
This Week@Work: Date your customers
This Week@Work I’m more disillusioned than ever with digital marketing. It’s increasingly a game where you pay to play, and the only ones who seem to win are those with the deepest pockets, and the platforms themselves. What alternatives do we have to woo customers? Could the answer lie in getting to know them better?