This Week@Work, understand the impact of your data: The data impacting customer behaviour impacts on their buying process, which impacts on your selling timelines, which impacts your working capital management, which impacts your sustainability
This Week@Work when marketing your offering, it’s tempting to go big, and create a catch-all campaign, to see what works and then do more of that. It’s expensive, and usually ineffective. The alternative is to do the tough work upfront to define who you are speaking to and how to resonate with them specifically.
This Week@Work I’m more disillusioned than ever with digital marketing. It’s increasingly a game where you pay to play, and the only ones who seem to win are those with the deepest pockets, and the platforms themselves. What alternatives do we have to woo customers? Could the answer lie in getting to know them better?
